Introduction

This Privacy and Cookies Policy explains how Gravitas Studio Ltd (trading as "Gravitas Group" and "Gravitas") collects, uses, and protects your personal information when you use our website.

Who We Are

Gravitas Studio Ltd is registered in England and Wales (Company Number: 11708586). Our registered office is at Popeshead Court Offices, Peter Lane, York, YO1 8SU.

Information We Collect

Information You Provide

• Contact information when you reach out to us
• Information provided through our contact forms
• Email communications and correspondence
• Any other information you choose to provide

Information Automatically Collected

We automatically collect certain information when you visit our website, including:

• IP address
• Browser type and version
• Operating system
• Device information
• Pages visited and navigation patterns
• Time and date of visits
• Referral sources

How We Use Cookies

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

Analytics Cookies

We use Google Analytics and Microsoft Clarity to understand how visitors use our website:

Google Analytics

• Purpose: To analyse website usage and improve our services
• Data collected: Page views, user behaviour, device information
• Retention period: 14 months
• Privacy safeguards: IP anonymisation, Google Consent Mode V2

Microsoft Clarity

• Purpose: To understand user behaviour and improve website experience
• Data collected: User interactions, heatmaps, session recordings
• Privacy safeguards: Personal information is automatically redacted

Cookie Consent

We use Google Consent Mode V2 via Google Tag Manager to manage cookie consent in compliance with privacy regulations. This ensures:

• Transparent cookie usage
• User control over non-essential cookies
• Compliance with GDPR and ePrivacy regulations

How We Use Your Information

Legitimate Business Purposes

• Providing and improving our services
• Responding to your enquiries
• Analysing website performance
• Ensuring website security
• Customising your experience

Marketing Communications

We will only send marketing communications if you have:

• Explicitly consented to receive them
• Previously used our services (You can opt out of marketing communications at any time).

Data Protection

Security Measures

We implement appropriate technical and organisational measures to protect your personal information, including:

• Encryption of data transmission
• Secure data storage
• Access controls
• Regular security assessments

Data Retention

We retain personal information only for as long as necessary to:

• Provide requested services
• Comply with legal obligations
• Support legitimate business purposes

Your Rights

Under data protection law, you have rights including:

• Access to your personal data
• Correction of inaccurate data
• Erasure of personal data
• Restriction of processing
• Data portability
• Objection to processing

Third-Party Services

Our website includes integration with:

• Google Analytics
• Microsoft Clarity
• Google Tag Manager (These services have their own privacy policies and cookie usage).

Changes to This Policy

We may update this policy periodically. Significant changes will be communicated through our website or email notifications.

Contact Us

For privacy-related queries:

Data Protection Officer
Gravitas Studio Ltd
Popeshead Court Offices
Peter Lane
York
YO1 8SU
Email: support@gravitasengland.com

Cookie Preferences

You can adjust your cookie preferences at any time through our Cookie Consent Manager.

All rights reserved. © Gravitas Studio Ltd 2024

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